Edward Bernays is considered the Father of Public Relations, the master at manipulating public opinion. And when it comes to public opinion in today’s world, nothing is left to chance. After working on the Creel Commission during WWI, he orchestrated public relation campaigns that are now legend. His mother was Sigmund Freud’s sister, and his father’s sister was Sigmund Freud’s wife. With a solid background in psychoanalysis from the Father of Psychoanalysis himself, Bernays also studied mass psychology from Walter Lippmann, who was the first to coin the term ‘Manufacturing Consent’. Bernays applied both disciplines of thought to public relations with a commercial intent hidden from public view.

Who else is more qualified than Bernays to have written a book titled Propaganda?

Propaganda by Edward Bernays, 1928

Propaganda

Mass Psychology

Intelligent Few

Invisible Government

 

Father of Spin, Edward L. Bernays and the Birth of Public Relations by Larry Tye, 1998

Father of Spin

Torches of Freedom - Women and Tobacco

The Green Ball

United Fruit Company, Bernays, and Guatemala

Public Opinion by Walter Lippmann, 1921

“The skillful propagandist knows that you must start with a plausible analysis and then stoke up energy by brandishing a passport to heaven.” -- Lippmann

Public Opinion 

Social Sets and the Organization

Tools to Shape Public Opinion 

Manufacturing Consent

The Creel Commission

Media Control by Noam Chomsky, 2002

Media Control

Lippmann and the Bewildered Herd

Manufacturing Consent by Herman and Chomsky, 1988

Slan by A.E. Van Vogt, 1940

TELL THE TRUTH - Mos Def - Immortal Technique - Eminem

Marketing and Psychology

Tipping Point

Influence of Persuasion

Connectors, Mavens, and Salesmen

Marketing to Extremes: Exploiting Youth